As most of the local businesses focus on the English speaking markets, you might feel that it is increasingly becoming crowed with competition. So the smart business owner should always look for other markets to push business forward, so why not start looking at foreign markets. It is understandable that this has barriers: typically languages but also technological. However with the raise of online job market places such as odesk and fiverr finding a decent translator is not a big issue. In addition to this, new and effective plugins have popped out to help spread your blog to foreign horizons. The possibility of blogging in more than one language has brought in string of advantages both for the simple day to day blogger and multinational corporates. Being able to blog in several languages allows you to reach newer market beyond your geographical region. It makes it easy for your business to carry out marketing campaigns in countries that don’t speak your dialect. Multi-language blogging gets more traffic to your business as the global consumer market can access your webpage. Multilanguage blogging helps your business grow, expand its territories, bring in more resources and even the chance to employ new workers both locally and overseas.
Tools for the Multilingual Blogger: WordPress & WPML
WordPress already provides a ready blogging platform complete with pre-customized templates to re-design how your page looks like. Moreover, with the advancement made in technology, you can also transition your normal blog to a more professional look called a weblog. This opens you to more features like analytic tools and a proper web layout accessible both on desktop and smartphone. To help work better with wordpress, plugins such as WPML (Word Press Multi Lingual) allows you to blog in other languages besides English. With this plugin you can translate our blog pages to different languages and even translate foreign blog pages into your own language. Additionally, you can translate menus, comments from different blog visitors and even posts. WPML has been designed to sync to any wordpress theme you use plus there is ready support from wordpress in case you experience any technical issues. With both wordpress and WPML plugin at your disposal, there is no limit to how many markets you can reach, how many consumers you can reach, and how much your clientele can grow. It becomes possible to hold marketing campaigns on a global scale, allowing more and more consumers to participate in your brand and product. And the best part is, using both wordpress and its plugins is completely free for the first time blogger and additional features are available at a pocket friendly subscription.