Emergence of Italian e-commerce
With over 63 million Italian speakers worldwide, today Italy is one of the fastest developing e-commerce markets in the world. Being third after China and India in terms of digital shopping growth rate, Italian-speaking consumers have been consistently creating a high demand for online retail businesses.
Since the beginning of e-commerce upsurge in 2010, the number of regular Italian e-shoppers has grown dramatically and is approaching 10 million at present time; this amount continues to rise as consumer confidence increases and internet shopping becomes a way of lifestyle.. Since English is a foreign tongue for most Italians, translating content into the native language of your potential customers might be a vital step of the marketing strategy and brand exposure.
Below are a few prominent reasons for launching your website in Italian:
Overall Digital Market Penetration
Digital penetration in Italy has made a grand leap in recent years as online shopping has become a growing trend: in a country where 60% of the population have regular access to the internet connection, millions of buyers are making virtual purchases on a continual basis.
During the next two years from today the percentage of online shoppers is likely to exceed the 50% of the total population, while the number of transactions will reach beyond 180 million. As digital devices such as tablets and smartphones become more affordable web shopping intervenes into daily routine of Italian consumers. Meeting their satisfaction expectations by offering a translated version of your website is a most certain way to enhance user involvement and, potentially, boost your sales.
Growing E-commerce Opportunities
As an emerging market, Italy has a noticeably higher growth perspective than mature markets which are beyond an active extension phase.
While the vast majority of consumers still choose PC as their primary means of purchasing goods online, usage of tablets and mobile devices gradually becomes part of the e-shopping custom. Mobile apps accessible in the Italian language should benefit both users and business owners who are most interested to support the trend. Since mobile e-commerce spreading pattern is very similar to the PC shopping tendency, investing in apps and mobile pages translation should pay off in the long run.
Rising Consumer Confidence
Italian e-commerce proves to be on a steadily developing track backed by the rising consumer confidence. Whereas the digital shopping spree mostly influences younger sectors of the population, the prospects are that people aged 35 and up will fit the online shopping scenario. Consumers familiar with internet shopping have their own habits and expectations – comprehensive content and navigation are usually the most common ones; making your website available in the user’s native tongue may, therefore, be the decisive factor in the purchasing process.
The inception of e-commerce and online buying patterns have reshaped retail business models all around the internet world: targeting international audience imposes optimization adjustments, one of which is providing web-content in the prospect’s mother language; being the fourth most populated country in Europe with an intensively growing virtual shopping tendencies, Italian market is becoming a lucrative target for trading companies and global retailers.
The Role of Language Media LTD London and the Italian Language.
We are a multilingual expert company based in London. We can help you with your Italian language online and web marketing efforts, Seo, copy writing. If you need new content for your Italian website we would be glad to help your company to gain new clients. We have proven track of Italian language SEO success and adwords management.